DeEscalation Room

How one Delco woman's using 'de-escalation rooms' to redefine punishment for kids

Rashida Ali-Campbell wants to make punishment productive. Ali-Campbell, who founded her holistic health services nonprofitLoveLovingLove in Delaware County in 2007, is opening what she calls a "de-escalation room" in a low-income neighborhood in West Philadelphia, at 675 N. 41st St. The general concept is as follows: The room, equipped with a vetted counselor and decked out with art, a waterfall, comfortable chairs, fresh foods and speakers with soothing music, serves as a way to teach adults how to manage their stress and, most importantly, gives parents a place to send their kids when they misbehave. Why? Because she believes in compassion over condemnation. "We believe love heals all things," Ali-Campbell told PhillyVoice. "We live in a society where we want people to 'pay,' and we look at somebody suffering as payment. But who says that punishment has to be suffering? Why can’t punishment be transformative? The whole point of punishing is to stop a behavior, not hurt them." Ali-Campbell first tested this concept in 2009 as part of, she said, the School District of Philadelphia's Renaissance Initiative. To date, she's had de-escalation rooms implemented in Robert Morris School, South Philadelphia High School and Strawberry Mansion High School. In those settings, the room exists to de-escalate flaring tempers and serve as an alternative to suspension. Recently, however, she's exhausted the funds necessary to keep the de-escalation room available in schools. As a result, she's only been able to continue the program as a sort of pop-up-only event at homeless shelters and youth service centers. Enter: the "earthship." If the term catches you off-guard (or strikes you as aloof), that's because it's not a particularly common occurrence in Urban America -- hers will be the first to be created in a city. In short, it's an inexpensively made house built using a combination of recycled tires, cans and bottles with only a handful of construction standards (lumber, concrete, etc.) added to the mix. She built it partly out of sheer fascination with the concept, but also because of its self-sustaining nature -- with its solar- and wind-based electricity and year-round greenhouse to grow its own food -- allows her to allocate more money to the nonprofit's spectrum of holistic health services. But more than that, it's the perfect space to host her first permanent de-escalation room. “Our plan is to be able to do our services out of the earthship," she explained. "So instead of building the room inside of a school, we’re hoping to build a room inside of the earthship that will allow the kids to come into the room after school.” With the consent of parents, kids can be sent to the earthship's de-escalation room for limited-time sessions of about 50 minutes. Its purpose is twofold: To give her a chance to eventually conduct an impact study (and thus have a solid foundation for funding), and to get to the core of why kids misbehave in school settings at all. "One of our current problems is, ‘Why are children coming to school and misbehaving in the first place?’" she said. "It’s difficult to serve them if we don’t know the problem. Bringing them into the earthship, we have time to get to the root of the crisis or trauma causing the misbehavior." Shakyla Jackson, who lives at 41st and Aspen streets, just around the corner from the soon-to-be earthship, told PhillyVoice that she looks forward to using the community's de-escalation room when she needs it for her son, but would really like to see it in her son's school. The big idea, Ali-Campbell said, is to get more disciplinarians -- teachers, parents or otherwise -- to recognize that simply sending a child away without a plan doesn't get to the core of a behavioral problem, or set the foundation for future improvement. The de-escalation room aims to arm kids -- anyone, really -- with stress-management tools.

Family Yoga

Family Yoga

Music DeEscalation Room LoveLovingLove Inc. is a 501(c)3 nonprofit based in Yeadon, PA, serving the Philadelphia region.  Our mission is to heal impoverished communities with holistic health education and love.


  • Anger/ Violence Prevention: LoveLovingLove DeEscalation Room
  • Delivering Preventative Health Care Education to Low Income Families
  • Earthship Philadelphia: Sustainable Housing Education
  • Operation Olive Branch Police Brutality Prevention/Reduction

3 thoughts on “DeEscalation Room

  1. Arleen Crider says:

    hello I am Arleen Crider, Licensed nurse in Ohio, pursuing holistic health and corporate wellness. I am very interested in what you are doing there in Philly, especially with the Earthship (dream home). Please contact me and give me more information on how i can get involved with your organization and/or project and possibly extend it to Cleveland. Thanks so much for getting back to me and congrats on a successful project. Peace, in love and light!

  2. Mia Holley says:

    Hello, LoveLovingLove!
    What an amazing foundation you have, incredible! As a Philly native, it warms my heart to see you all doing some wonderful things in our communities and working hard for a better place. I contact you all today, as an admirer of your work, and on behalf of the cast/crew of “Living Fearlessly” – we are current Temple students studying film, searching for subjects in our documentary web series, that showcases organic, sustainable living and the marvelous people behind making it a possibility. In response to your Earthship project here in West Philly, our team wanted to reach out to you, Rashida, in hopes you would be interested in a possible interview for the series? You would be our first episode, launching our series to get prepared for funding and expansion. I, Mia Holley, the creative producer as well as our director and show runner Genivieve McPherson, would love to meet you beforehand, to learn more about the Earthship as well as build a rapport with you, explaining to us how you got to this point in your environmental career. We eagerly look forward to your response, and hope to hear from you soon!
    Thank you so much for your time, Rashida.
    – Mia Holley

  3. I am a vegan chef, holistic practicioner Earthship entheusiast. You can find me also on linked-in under my name or ChefSouL. I am interested in assisting and learning from this organization and its programs, very interested in the food distribution center idea. I have expertise and many professional and social associations which may be of benefit or service to you. Please contactvne at your earliest convenience through those social media channels or email, thank you.

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